Are you a planner? I am! I have been having loads of fun with spreadsheets lately. (I know!) I have been working out what I want to do in my business this year and what services I want to offer and when. As a project manager, this stuff is really straightforward and fun for me and I realize more and more, not necessarily for everyone else… Imagine that! Some brains really just don’t function like that… so before your eyes glaze over – what am I talking about? What is a plan?
thefreedictionary.com says a plan is
1. a detailed proposal for doing or achieving something or
2. an intention or decision about what one is going to do.
Are we talking about goals here? Is this ‘I want to serve 20 VIP strategy clients this year?’
The goal maybe ‘I want to serve 20 VIP strategy clients this year’ and the plan is the step-by-step breakdown of what actions you need to take and in what sequence, in order to do that… the how! For example, the different steps might be network, communicate with a prospective client, invite to a private conversation, make an offer, enroll, arrange payment, schedule service, wow the client with a terrific value-packed content-rich day, as only you can. ;o)
So now we have a sequence of steps, so do we do all the steps and then go back to the beginning? And repeat 20 times before December 31st, 2014 to reach our stated goal? Hopefully your answer is NOT! This is where planning comes in, to save you time, leverage your efforts and fit into your schedule. What you really want is to communicate with lots of prospective clients and invite them to have a conversation and then decide if you want to invite them to take a next step with you.
Just like hosting a successful party… if you want your friends to show up – you have to let them know, actually invite them and tell them when and where the party will be, in plenty of time for them to make arrangements to be there. If you ask your friends the day before the party, chances are your turn out will be low – even if they really wanted to attend – they’re probably just busy.
I find many entrepreneurs market like this. Tons of terrific content and talent to share and then a quick email a day or a week before, to their community asking them to attend –proper planning ensures plenty of time to schedule the teleseminar, or webinar, or training or workshop, plenty of time to generate interest, to invite people to promote for you, plenty of time to prepare the content and materials and plenty of time to tell everyone you know when the party is! The more people you reach out to and invite, the more likely you are to reach the number of people you want to serve. So selecting a date for your event, or when you want to run a local workshop, or have an online training series or webinar, is the first step in the plan, then by working backwards, you allow plenty of time for each activity you need to complete, in order to make that event a success. This includes enough time to run your regular business, while you take on the extra work to prepare for your new event.
If you agree with me so far, then you can see, it really makes sense to plan out your events, for at least the next 3 months and if you can, for the entire year.
If this sounds completely crazy for you to figure out and you can see how having a 12 month plan would help you do it differently this year, please feel free to contact me and see if having a project manager help you figure out your events and marketing calendar for 2014might be something you’re interested in exploring… I’m happy to set up a Clarity Session, completely complimentary of course, to see if I can help… just contact me and let me know.